2 months ago
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It’s no secret that the beauty industry has a pump waste problem. As previously reported by Glossy, the mixed-material pumps commonly found on cleansers, lotions, serums, and a variety of other liquid, gel and cream formulas are notoriously difficult to recycle. This issue has left brands and retailers hungry for a solution that aligns with their values and goals — and created a gap in the packaging marketplace.
On Thursday, Credo, the clean beauty retailer started in 2015, launched a new in-house skin-care range aimed at being the catalyst for industry-wide packaging disruption.
Credo’s new eponymous line was created in partnership with Pact Collective, a nonprofit focused on reducing beauty packaging waste that was launched as an experiment between Credo Beauty and clean cosmetics brand MOB Beauty in 2021. In a few short years, Pact has become the go-to recycler for beauty brands like L’Oréal USA, Fenty Beauty, Caliray, Ceremonia and Summer Fridays, as well as retailers like Sephora, Ulta Beauty, Detox Market and COS Bar.
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English (US) ·