Exclusive: California Naturals brings on Owen Wilson as investor and ‘Chief Shampoo Officer’

11 months ago 19

The story of how Owen Wilson came to be hair and body care brand California Naturals’ “Chief Shampoo Officer” almost started with a car crash.

While driving in her home Rustic Canyon, CA, brand founder and CEO Shelby Wild was on the phone with Georgie Holliday, California Naturals’ vp of retail and brand marketing. They were discussing whether or not to bring on a celebrity ambassador for the brand — and if so, who? As Wild had instinctively decided that it shouldn’t be a woman, they were brainstorming potential male ambassadors. Then, Luke Wilson happened to run in front of Wild’s car — Owen Wilson immediately came to mind, she said.

Fortunately, Holliday’s husband had a connection to Owen Wilson’s team at talent management agency UTA, which helped make an introduction. His team was interested.

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