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When Flamingo Estate founder Richard Christiansen launched his Roma Heirloom Tomato candle in 2020, he did not know the polarizing scent would one day become his brand’s best-selling product.
“People loved it, and I think they loved, in some ways, the strangeness of it at the time. But I remember also sitting at a table watching someone smell it who didn’t know that I was related to the brand and turning their nose up like, ‘Who would want to smell a vegetable?’” he said. But 2020’s Covid lockdowns helped it find a large audience. “Tomato and vegetables were like a nice escape for people during the pandemic if they weren’t going outside and they wanted to be closer to nature.”
Since then, Flamingo Estate has sold 75,000 tomato candles and counting. And so too have a lot of other companies.
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