8 months ago
23
On this week’s Glossy Podcast, Scott Lux, global evp of e-commerce, technology and innovation at Esprit, discussed his role in the brand’s current attempt at a comeback in the U.S. market — Esprit had its heyday in the states in the 1980s.
According to Lux, Esprit’s local strategies include getting in front of target customers, getting consumers to engage with the brand, and allowing consumers to shop wherever and whenever they’d like. But, he acknowledged, “retail is hard,” and “e-commerce is expensive.” Edited highlights from the conversation, below, have been lightly edited for clarity.
‘Technology has to operate in the background’
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English (US) ·