Emerging Black-owned beauty brands that should be on your radar

10 months ago 68

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Despite the uphill battles Black founders face in the beauty industry, they are still fighting to make their mark.

With initiatives and organizations like the Brain Trust Founders Studio (BTFS), the 15 Percent Pledge, the Black Beauty Roster and the Sephora Accelerate brand incubator program, among others, Black beauty founders are starting to receive the funding and support required to thrive in the market. In November, Sephora, in partnership with 15 Percent Pledge, announced a $100,000 grant that would be awarded to one Black founder in the industry. Sephora’s inaugural grant was presented to cruelty-free, vegan fine fragrance brand Brown Girl Jane during 15 Percent Pledge’s third-annual gala on February 3.

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