2 weeks ago
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The men’s beauty market has been under stress: Men’s skin-care brand Disco shuttered in November 2023, men’s nail polish brand Faculty shuttered at the end of December, and, also as of last year, the one-time men’s skin-care brand Geologie is now marketing itself as gender neutral.
Nevertheless, Evangelo Bousis, the husband and business partner of designer Peter Dundas, believes he can do things differently in the men’s sector. In February, Dundas and Bousis founded Dundas Beauty catered to the “Revolve girl.”
On Thursday, Bousis introduced Enhanse, a men’s skin-care brand with a makeup bend that is selling on Amazon and its own direct-to-consumer site. The products, which range in price from $22-$42, include a hypochlorous acid-based mist the brand is positioning as a cleanser alternative, plus a mattifying mist, a brightening and tightening eye gel, and two self-tanners, one for the face and one for the body.
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English (US) ·