8 months ago
23
Dolce & Gabbana Beauty is not shy about its ambitions to dominate the luxury designer cosmetics category.
From 2016-2021, Shiseido held control over the D&G Beauty licenses, but when they expired, the Italian fashion house decided to take the brand in-house. Between 2022 and 2024, the brand quickly scaled, bringing in more than 300 new employees under D&G Beauty, led by CEO Gianluca Toniolo. Toniolo, who is proud to say he was employee No. 1, came from LVMH, where he was formerly the country general manager of LVMH Perfumes & Cosmetics in Italy. Most recently, D&G Beauty expanded to the U.S. via an exclusive retail partnership with Saks Fifth Avenue, where a collection of 11 products are sold on Saks.com and in select Saks Fifth Avenue stores.
While setting up the in-house brand through hiring, product development and global subsidiary offices was done rapidly, Toniolo described makeup as a marathon. Consider, then, that the brand sprinted to the start line before starting its true marathon race. With the team’s classic Italian sense of passion underscoring its ambitions, Toniolo said the brand earned $100 million in product sell-out in 2022 and plans to reach $300 million in product sell-out in 2024. In 2022, makeup comprised approximately 5% of the overall sales, but Toniolo plans to grow that to 30% in three to five years.
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English (US) ·