Deepica Mutyala on growing Live Tinted’s complexion category

6 months ago 16

Subscribe: Apple Podcasts • Stitcher • Google Play • Spotify

In May, Live Tinted turned five years old. The brand was founded by Deepica Mutyala, a veteran of both the corporate beauty space, as a one-time manager at Birchbox, and the creator space — Mutyala has 502,000 followers on Instagram. Live Tinted launched in 2018, four years after Mutyala went viral on YouTube (333,000 followers) for a video about correcting dark circles with red lipstick. That video, which has 10 million views, landed her a segment on “The Today Show,” and led to her quitting her full-time job and focusing full-time on the beauty brand.

Today, Live Tinted sells the Huestick All-Over Color Corrector, which is inspired by Mutyala’s viral hack. The brand also doubling down on complexion products. Live Tinted’s Hueguard Skin Tint SPF 50 Mineral Sunscreen Broad Spectrum, which has become a best-seller, was an inflection point for the brand, Mutyala said. She now believes Live Tinted can become known for its complexion category.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request