11 months ago
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Sexual wellness brand Dame has made its first acquisition.
On Wednesday, 10-year-old Dame announced the acquisition of fellow sex toy brand Emojibator, which launched in 2018. Terms of the deal were not disclosed. Joe Vela, the founder of Emojibator, will remain involved, transitioning into a role within Dame as director of sales. With the acquisition, backend operational efficiency will be the biggest change for the two brands; they’ll benefit by sharing their warehousing and manufacturing partners and consolidating their supply chains. The two brands will continue to have separate e-commerce websites.
In 2022, Dame raised a $7 million Series A, bringing its total funding to $13 million. Alexandra Fine, founder and CEO of Dame, shared at that time that Dame had doubled its wholesale business each year between 2020-2022, to make up 20% of business sales. According to Dame, approximately 20% of its consumers hear about the brand through its retail partners, which include Sephora and Target. Fine and Vela shared that 6-year-old Emojibator is profitable, while Dame is “break-even,” though they declined to elaborate. Emojibator retail partners include Urban Outfitters. The sexual wellness category is expected to grow to $81.4 billion by 2028, up from $51.9 billion in 2021, according to a September 2022 report from market research firm The Insight Partners.
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English (US) ·