Could skin care be the next gold rush opportunity for tax-free FSA shopping?

There’s a race underway to capture the more than $100 billion sitting in FSA and HSA accounts to be spent on products and services to improve one’s health. 

Taking its cue from the wellness and fitness industries, which are successfully accessing these funds through dedicated e-commerce sites, retailer landing pages and new DTC payment processing plugins, the beauty industry is primed to ensure “skin health” is a growing part of the FSA and HSA marketplace.

Flexible spending accounts (FSAs) were introduced in 1978 to allow Americans to set aside pre-tax income to spend tax-free on medical, dental, vision and prescription expenses. Those include copays and exams, as well as over-the-counter medications like allergy and cold medicine. 

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