NEW DELHI: A cash-strapped
Congress
on Saturday announced that it would launch of a '
Donate for Desh
' crowdfunding campaign on December 18 to generate resources for the party ahead of the 2024 Lok Sabha elections.
The campaign, which party General Secretary (Organisation) KC Venugopal and Treasurer Ajay Maken said will be launched by
Congress president Mallikarjun Kharge
, will appeal to all adult Indians to donate a minimum of Rs 138, or multiples of the amount, to the party coffers.
Venugopal said the initiative was inspired by Mahatma Gandhi's historic 'Tilak Swaraj Fund', which was launched more than a hundred years ago in 1920-21.
"Our inaugural campaign - 'Donate for Behtar Bharat' - commemorates the 138-year journey of the Indian National Congress. Embracing our history, we invite supporters to donate in multiples of Rs 138, symbolising the party's enduring commitment to a better India," Venugopal said.
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Apart from two online channels for the crowdfunding campaign - through the party's official website and a dedicated portal - Congress has also directed its state offices to raise awareness about the campaign.
He also announced a rally in Maharashtra's Nagpur on December 28 to mark the party's 138th anniversary. He said at least 10 lakh people are expected to attend the historic rally.
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