CMO Strategies: Taking advantage of retail media’s renaissance, from Amazon to eBay

6 months ago 23

This is the second installment in Glossy’s 2024 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, such as retail media, display advertising, social media and ad-supported streaming.

Introduction

Retail media is marketers’ third-most used marketing channel, according to 2024 survey results from Glossy’s CMO Strategies series. That is the same position retail media held among marketing channels in last year’s report. However, retail media did see an increase in adoption from 2023 to 2024. Forty percent of respondents said their company used retail media last year versus 51% of respondents who said the same this year.

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