There are more than 16 million Americans who suffer from rosacea, but reaching these shoppers has been increasingly difficult for brands offering products appropriate for the reactive, sensitive and redness-prone skin type — until now.
As of Thursday, the rosacea-focused corner of the beauty industry is likely to expand thanks to the National Rosacea Society’s new Seal of Acceptance. It’s a tool to alerts shoppers that a product has gone through rigorous testing to be approved by a panel of doctors for use by rosacea sufferers, as well as anyone who deals with redness or sensitivity.
It follows in the footsteps of the National Eczema Association, which launched its Seal of Acceptance in 2008. It’s since grown its acceptance list to around 400 products from dozens of brands like Tower28, Aveeno, Burt’s Bees, Cetaphil and CeraVe. Earlier this week, the National Eczema Association announced it is expanding its seal to lip-care and deodorant products.
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