9 hours ago
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For the 16-year-old hair-care company Rahua, offering “clean” hair products was no longer enough to stand out. With clean formulations table stakes by 2025, the brand founded with a focus on plant-powered hair-care products sourced from the Amazon rainforest needed to find new ways to keep customers coming back.
“We were actively looking for a way to engage our community, and so we were looking at everything from Facebook groups and the Instagram broadcast channels to doing, of course, the usual loyalty programs like Yotpo,” said Rahua CEO Farah Azmi. “But we were trying to find a way to engage with our audience a little differently.”
Rahua found a solution in Rediem, which allowed the brand to build out its own loyalty program on its DTC channels. Since going live in April, the Rediem-powered loyalty program has seen 45% of customers, roughly 5,000, sign up and a nearly 70% increase in revenue from loyalty customers month-over-month.
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English (US) ·