Bloomingdale’s becomes latest department store to lean into hair care

10 months ago 22

Hair care is coming to Bloomingdale’s in a big way.

Starting in March, Bloomingdale’s will offer an in-store assortment of more than 30 hair products, accessories, perfume and tools via its Carousel rotating concept, at locations including the 59th Street flagship in NYC. Bloomingdale’s first introduced its Carousel concept in 2019, which features products curated around different themes. This is the first time hair care has been a theme, though Bloomingdale’s has always sold hair care online. Hair care will become a permanent in-store fixture in Bloomingdale’s after approximately 10 weeks in the Carousel.

As part of the Carousel, Bloomingdale’s is bringing new brands into its distribution, including AG Hair, Isles Formula, IGK, Living Proof, Alterna, RevAir and Ives Durif, among others. Throughout March, brands like Bumble & Bumble will provide in-store customers with dry styling and product demonstrations.

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