Beauty & Wellness Briefing: The rise of alcohol-free perfumes signals the skinification of fragrance

2 months ago 19

This week, I checked in on the burgeoning world of water-based perfumes, which represents a growing category in the “clean” beauty movement. Additionally, Balmain makes a play for fragrance, Victoria Beckham teams up with Augustinus Bader, and Walmart unveils a new beauty strategy.

Dior and Bella Hadid are foregoing alcohol — when it comes to perfume, that is

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