10 months ago
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This week, I explore how Miami has emerged as the next big center for the beauty industry due to its attractive city offerings and demographic diversity.
Between the palm trees, relatively good weather and vibrant city life, Miami is emerging as a major beauty hub.
Miami has long been attractive to jet-setters and partygoers, with the help of flashy events like Art Basel that attract beauty brands like La Prairie. But in the last three years, there has been a greater appeal to the industry thanks, in part, to the New Yorker diaspora of 2020 that saw Empire State residents decamp to the Sunshine State, plus the growing ethnic and generational diversity. In 2021, aesthetic injector provider Plump opened in Miami, its fourth location since the company’s founding in 2017 and its first non-New York spot. Barry’s fitness moved its headquarters from L.A. to Miami in 2021. Then, Glossier made its Miami pop-up permanent in 2022, and Spanish fashion and fragrance conglomerate Puig, which has U.S. headquarters in NYC, opened a Miami office for travel retail employees in 2023. Also recently, Macy’s opened a luxe beauty retail concept inside its Dadeland Mall store in Miami in Dec. 2023, and Cosmoprof North America held its inaugural Miami event in January. Notable beauty leaders who reside in the Miami area include Florida-born Dianna Cohen, founder of Crown Affair; and Michelle Cordeiro Grant, founder of beauty beverage Gorgie and Sarah Lee, co-founder of Glow Recipe, both of whom moved to the Miami area after 2020.
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English (US) ·