This week, we take a peek at the Amazon strategy of dermatology telemedicine brand Curology, which strives to take its OTC products omnichannel.
Curology is on a path toward omnichannel expansion, and Amazon is a significant part of that plan.
In early January 2023, Curology began selling 18 over-the-counter items, including cleansers, moisturizers and makeup remover. Curology’s other main business is telemedicine dermatology prescriptions. Curology started its expansion into retail by selling its OTC products at Target. OTC products accounted for just over 6% of Curology’s 2023 sales, with expectations for that percentage to double in 2024, said Heather Wallace, CEO of Curology.
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