Beauty & Wellness Briefing: How celeb hair-care brands can win, according to top analysts

6 months ago 21

This week, I checked in with analysts from Circana, NielsenIQ and more to better understand the opportunity for celebrity-backed hair-care brands. Additionally, the ruling against Fearless Fund could impact beauty and wellness grant programs and Ulta Beauty is changing its “clean beauty” merchandising strategy.

According to analysts, the celebrity hair-care category is ‘underdeveloped’ and primed for growth — even after buzzy new 2024 launches

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