Beauty & Wellness Briefing: Brands are betting big on Coachella proximity marketing

9 months ago 24

This week, I checked in with the brands heading to the Coachella Valley this weekend for proximity marketing near the iconic festival. This includes pop-ups, gifting, parties and sponsorship of adjacent festivals, all done in an effort to appeal to influential festival-goers. Additionally, the executive moves to know and can’t-miss industry news.

The brands betting big on Coachella proximity marketing this weekend

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