Beauty & Wellness Briefing: At NYFW, beauty brands are building relationships on and off the runway

2 months ago 26

This week, I checked in on how beauty brands like Dieux and Revlon are tapping into New York Fashion Week. Additionally, Selena Gomez becomes a billionaire, and hair-care brand Mielle Organics faces allegations that its products are causing hair loss.

At NYFW, beauty brands are building relationships on and off the runway

Christian Siriano is no stranger to working under pressure. In a storyline seemingly straight out of “Project Runway,” the high-pressure Bravo reality show where Siriano first shot to fame, the designer shared a TikTok in August asking for makeup artists for his upcoming fashion show during New York Fashion Week after his original makeup sponsor had pulled out. Makeup giant Revlon saw the plea for help and stepped in to save the day.

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