Badgley Mischka’s James Mischka: Getting our collection in front of influencers is ‘the most important thing’

10 months ago 18

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Mark Badgley and James Mischka launched their eveningwear-focused fashion brand, Badgley Mischka, 35 years ago. In the years since, the company has expanded to various product categories, largely through licenses. Most recently, it entered the prestige fragrance space through a partnership with Horizon Beauty Group — the first fragrance debuted at the brand’s Fall 2024 fashion show on Saturday.

On this New York Fashion Week edition of the Glossy Podcast, Mischka discusses the evolution of the business, including its marketing strategy that now centers on influencers. He also talks about the brand’s beauty ambitions, which include rolling out products in categories beyond fragrance. Highlights from the conversation, below, have been lightly edited for clarity.

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