AYR’s Maggie Winter: ‘We don’t want to choose between growth and profitability’

10 months ago 22

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When Maggie Winter co-founded apparel brand AYR 10 years ago, her goal was simple: provide consumers with luxe alternatives to fast-fashion everyday staples.

Initially, those luxe alternatives only included high-quality denim and other apparel in the womenswear category, but in 2022, AYR expanded into menswear after many requests. Menswear became AYR’s fastest-growing category, seeing three times 2022’s growth in 2023, according to Winter. Because of the new category, in part, AYR has become a $50 million company, growing 5x since 2020.

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