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This story is part of Glossy and Modern Retail’s series breaking down the big conversations at eTail West.
Among the hundreds of direct-to-consumer brand reps gathered in Palm Desert, CA for eTail West this year, the pathway toward growth was top of mind for many. Numerous panels focused on omnichannel strategies and personalization tools, while vendors hawked software aimed to show how their tools could drive customer acquisition.
Functional fitness company Pvolve has a diversified revenue stream that includes selling fitness gear online, an app-based subscription service and a franchise network for in-person studios. But Karina Kogan, chief marketing and commercial officer, said one challenge she hoped to discuss with other eTail attendees is whether Evolve should team up with a retailer with broad reach.
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