Ashley Tisdale on transitioning from actress to wellness brand founder

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After working in Hollywood for over two decades, Ashley Tisdale has now set her sights on the wellness space. In 2020, she launched an online community platform called Frenshe with the goal of making wellness and wellness-focused goals a bit more accessible to all. Two years later, that community transformed into the wellness brand Being Frenshe. And in July 2022, the brand launched at Target with a 45-product assortment spanning candles, body washes, hair masks and bath bombs.

“I wasn’t even thinking about doing a product line. I was very much just wanting to connect with people,” Tisdale told Glossy in a July 2022 interview. “I started to understand what [people] were going through in the pandemic, together.”

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