Earlier this year, in June,
Apple
announced its first-ever
mixed-reality
headset, or as it calls it,
spatial computer
, the Vision Pro, stating that it would launch the headset "early next year." As the launch window draws near, Apple is keeping its promise, as it plans to put the
Vision Pro
on shelves by February 2024.
Sources told Bloomberg that Apple is ramping up the production of Vision Pro, and the headset has been produced at full capacity in China for a few weeks now.
The goal is to have customer-ready units by January's end, with the product's official retail release set for the following month, i.e. February. However, production issues could hamper the timeline, forcing Apple to push the launch further.
Apple urges app readiness for Vision Pro debut
Ahead of the release, Apple sent an email to software developers, asking them to “get ready” their apps for the launch, which suggests that the upcoming release is imminent. "There's so much more to come. And we can't wait to see what the next year brings," read the message.
Apple Stores gear up with special training pre-launch
Not just the developers but Apple is also preparing its stores for the headset’s launch.
Apple is sprucing up its retail stores, making room for the upcoming $3,500 device. They will stock up on headsets and accessories like head straps, light seals, and prescription lenses. Additional storage space, demonstration areas, and designated packaging spots for employees will be necessary.
The Vision Pro’s launch is Apple’s most complex yet, requiring customised assembly and fitting. To prepare for the launch, two staffers from each store are invited to attend a two-day training session at Cupertino in January. Training will cover the headset's features, attachment of the headband, prescription lenses, and light seal. Retail employees are also taught new etiquette, like placing a device on customers' heads comfortably. Then, these trained employees will manage sales and teach others how to market the product.
Apple plans to sell the Vision Pro in the US initially, and then the plan is to release it in other markets by the end of 2024. The headset will first be available through Apple’s retail store before expanding to other retailers.
The Vision Pro is said to be released in limited quantities, and its high price tag of $3,500 might not create as much intrigue as a new
iPhone
. So, it is unlikely that Apple will hold another Vision Pro event during the device's launch.
English (US) ·