Amika launches Stylist Collective to strengthen its professional sales channel

In early January, hair-care brand Amika kicked off its latest initiative focused on the professional channel called “Stylist Collective.”

Stylist Collective is tasked with helping Amika’s in-house education team develop an education curriculum distributed to professional salons, as well as headlining both educational events and large-scale brand-sponsored events.

The Collective is made up of five members, including hair salon owner Eric Vaughn (549,000 Instagram followers); stylist Sal Salcedo (206,000 Instagram followers); salon owner Yene Damtew (137,000 Instagram followers); stylist and advocate Pekela Riley (103,000 Instagram followers); and, queer color specialist Jes Jewel (60,000 Instagram followers). Chelsea Riggs, CEO of Amika, said more people may be added to the Collective after the inaugural year. Stylist Collective members, who are compensated, chosen based on whether they are aligned with brand values, well-versed in working on all hair types and textures, influential within the pro hair community, and media savvy.

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