After a knockout year, the fragrance category’s next big opportunity lies in sustainability

1 year ago 28

After a knockout year of sweeping sales, powerful acquisitions and innovative launches, the fragrance category shows no signs of slowing down.

According to Jacquelyn Wenskus, beauty industry analyst at Circana, 2023 holiday fragrance sales surpassed year-over-year numbers weeks ago. “Fragrance sales were off to a strong start in the fourth quarter, with dollar sales through December 2 up 12%, compared to 2022, and already almost on par with total Q4 sales generated in 2022,” she said.

Historically, fragrance sales tend to soar in the three weeks ahead of Christmas, Wenskus added, so final numbers are primed to blow past last year’s sales data.

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