YouTube
keeps experimenting with new features and changes on its platform. The most recent one is an
experimental feature
segregating the entire YouTube feed based on colours. 9to5Google has reported that Google has started testing new RGB (Red, Blue and Green)
colour codes
on the platform and curates
videos
based on the colours.
Users
also see the colour tabs at the top suggestions and tapping on them lists the videos that are a part of that particular colour.
The entire colour-coded video segregation is a part of the new “Craving something new?” card. Clicking on it allows users to “Create a feed of videos based on colour and enjoy exploring”.
As mentioned, the options available are Red, Green and Blue and the colour tags are available at the top menu option where you also find tabs for Music, Recently uploaded, etc.
How Google is curating content based on the colours
According to the report, YouTube is using the prominent hue of the video thumbnail and use it to put videos in different colour tabs automatically. However, the exact functionality could be different as YouTube hasn’t officially shared any insight on this feature and how it is curating videos within the new colour-coded tags.
How this changes the viewing experience
In simple words, the viewing experience on YouTube with this new feature remains unchanged. However, for users who like to be a little more organised. Or, like colour coding their folders to find things easily, they will enjoy this feature. macOS also uses colour codes to help people categorise and organise their files and folders. Similarly, these new colour codes on YouTube can be helpful, but only for some users.