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Silver Mirror Facial Bar is starting to offer nutrition advice, hoping its clients will gravitate toward the inner-outer beauty approach to better skin.
Silver Mirror, which launched in 2015, offers memberships for monthly 30-,50- and 90-minute facials ranging in price from $79-$399. The company has significantly expanded over the last 18 months, growing from three locations to nine, including in New York City, Washington D.C. and Miami. In July, Silver Mirror plans to launch sleep products, including masks and pillowcases, and it will introduce its own topical skin-care products by the end of the year. According to Crain’s New York Business publication, Silver Mirror earned $7 million in 2022 revenue and projected $14 million for 2023. Matt Maroone, CEO of Silver Mirror Facial Bar, said the business expects 50-60% revenue growth this year and 100-200% revenue growth in 2025. The company has no outside investors.
Rachael Gallo, COO of Silver Mirror Facial Bar, said the company has over 4,000 paying members, and its core customer base is women ages 30-45. Maroone said he expects 10-20% of members will sign up for the nutrition program.
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English (US) ·