4 months ago
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When former beauty executive Evelyn Wang stopped dying her graying hair in 2015, she didn’t think it would lead to launching a hair-care brand. But when she began to fully embrace her silver tresses, she noticed a white space, she said.
“I was going through this process where I had my [hair color] stripped out, which weakened the hair I grew out, so I was looking for products that would work for me,” said Wang, who has worked in high-profile beauty roles at L’Oréal Paris, Milani, Neutrogena and the Estée Lauder Companies. “There were a few older formulas, and there was a purple shampoo brand people were advising me to buy — it was the same brand people use on white dogs in dog shows. At that point, I was like, ‘There are a lot of people with gray hair, but there’s nothing on the market [for them].”
As Wang explained, caring for gray hair — often colloquially referred to as silver hair — requires specialized formulas. When the hair begins to gray, it loses melanin, which makes the hair follicles more sensitive to heat and UV damage. “[Gray hair] is also more porous, so it makes it easy for moisture to pass through but harder for the hair to actually hang on to that moisture. That can cause dryness, frizzing and textural issues,” she told Glossy.
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