9 months ago
18
Clearstem, a “clean,” science-backed skin-care brand founded in 2017, is foraying into a new category: acne-safe hair care.
“Almost all [hair-care] products contain pore-clogging ingredients or acnegenic irritants, which cause people to break out,” said Danielle Gronich, a licensed clinical esthetician who co-founded the brand with holistic nutritionist and investor Kayleigh Christina. “Formulating a conditioner and a hair-care line without the poor cloggers is difficult. That’s why it hasn’t been done that much before and hasn’t been done well until now.”
Gronich said that it took two years to formulate the line, due to the nuances involved with creating a hair product that is acne-safe while also clean and non-toxic. Among ingredients Gronich steered clear of were shea butter, isopropyl myristate and coconut oil, all of which are both common and pore-clogging. The products were also developed without hormone disruptors like phthalates and parabens which can contribute to acne and signs of aging, the brand states. Gronich asked her clients to try the products and listened to their feedback about their efficacy before releasing them.
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English (US) ·