9 months ago
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In collaboration with the packaging waste solutions non-profit Pact Collective, as of Monday, Ulta Beauty has rolled out an expansion of its in-store take-back initiative to its more than 1,350 U.S. stores. The company and Pact first piloted the program, dubbed Beauty Drop-Off, in 2023. At the time, take-back services were introduced in 90 of its stores.
Beauty product packaging most often ends up in landfills, and Ulta believes the new access to its take-back program will help customers shift their habits.
“Today’s consumers are more conscious about the beauty products they use and making sure they make guided choices about their impact on the planet,” said Kristin Wolf, Ulta Beauty’s svp of enterprise strategy and transformation. “This initiative gives our customers a seamless and responsible solution to discard their empty packaging, as well as their hard-to-recycle empty packaging.”
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English (US) ·