6 months ago
24
One of the most physically demanding sports, women’s artistic gymnastics is also one of the most glamorous. Athletes perform sky-high twists and tumbling all while decked out in bedazzled leotards, styled coifs and perfect makeup. One of the gymnasts performing such feats is Shilese Jones of the United States, who is aiming to make it to her first Olympic Games, in Paris this summer.
And she’s already snagged a major beauty contract in the process. This week, Jones announced a campaign with NYX Professional Makeup, making her the brand’s first individual athlete partner.
“We see the opportunity to bring sports and culture and entertainment together,” said Yasmin Dastmalchi, gm of U.S. at NYX Professional Makeup. The brand was acquired in 2014 for $500 million by French conglomerate L’Oréal, which reported €11.2 billion in sales for the first quarter of 2024. “Shilese’s sport specifically is really driven by artistry, and we’re going to continue to highlight her self-expression.”
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English (US) ·