Why outdoor and workwear brands are among the best positioned for branded resale

Carhartt, the workwear brand also beloved by streetwear enthusiasts, was one of many brands that launched its own resale channel last year. It partnered with the resale-as-a-service company Trove to create a program called Carhartt Reworked.

Now, 11 months after first launching the program, Carhartt is expanding it. Initially, customers could only drop off pre-owned items in person at Carhartt stores, but as of Tuesday, the brand will also now accept free mail-in trade-ins from customers. It’s an addition that required both digital and physical investment from Carhartt and Trove. There’s a new digital questionnaire that consumers must fill out before they can send their items in, and Trove’s warehouses are now being used to store and process the clothing. For customers, no account is needed, and the payout is the same: a gift card in proportionate value that can be spent on new- or pre-owned Carhartt gear.

Since the initial launch of Reworked in March, Carhartt has resold nearly 70,000 products to over 22,000 customers in all 50 states. That’s a healthy business for a nascent resale channel, which experts in the resale industry told Glossy can take multiple years to reach high volumes of sales. Carhartt’s director of sustainability, Gretchen Valade, said the new investment in resale “represents another milestone in the evolution of Carhartt Reworked.”

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