7 months ago
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Champion’s new collaboration with 19-year-old Fran Hennessy aligns with the company’s goal of supporting and amplifying the voices of rising sports stars, with a focus on Gen Z athletes. The boxing champion, who is one of the most promising U.K. talents in the sport, is preparing for the biggest fight of her career on June 15 at Selhurst Park, London.
Fashion brands are increasingly showing interest in boxing. Imtayaz Qassim, Bespoke Boxing brand founder, said that Off-White and Dolce & Gabbana dress boxers for their ring walks, and American boxer Ryan Garcia is sponsored by Dior. Alexander McQueen collaboraed with Somali boxer, model and activist Ramla Ali last year. And Gymshark teamed up with London Fashion Week designer Priya Ahluwalia to create an outfit for UFC heavyweight champion Francis Ngannou in March.
Hennessy, who has 27,000 Instagram followers and 47,000 TikTok followers, is a two-time national boxing champion and Women’s World Boxing Council Champion. Women’s boxing viewership is rising, with some fights garnering a viewership of over 2 million.
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English (US) ·