The
Misinformation Combat Alliance
(MCA) and
parent Meta are joining forces to launch a dedicated
fact-checking helpline
on WhatsApp. This initiative aims to combat artificial intelligence-generated media, known as
deepfakes
, that can deceive people on matters of public importance. The helpline, set to be available to the public in March 2024, will connect people with verified and credible information.
Initiative against misinformation
This initiative aims to enable MCA and its network of independent fact-checkers and research organizations to address viral misinformation, particularly deepfakes.
Users will be able to flag deepfakes by sending them to the WhatsApp chatbot, which will offer multilingual support in English and three other languages: Hindi, Tamil, and Telugu.
Central Deepfake Analysis Unit
MCA will establish a central ‘deepfake analysis unit’ to manage all inbound messages received on the
WhatsApp helpline
. They will work closely with member fact-checking organizations, industry partners, and digital labs to assess, verify the content, and respond to the messages accordingly, debunking false claims and misinformation.
The four-pillar approach
The program’s focus is to implement a four-pillar approach – detection, prevention, reporting, and driving awareness around the escalating spread of deepfakes. It aims to build a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. With millions of Indians using WhatsApp, the collaboration between Meta and MCA represents a continued effort to empower users with tools to verify information on its service.
Meta’s Fact-Checking programme in India
Meta’s robust fact-checking program in India includes partnerships with 11 independent fact-checking organizations that help users to identify, review, verify information and help prevent the spread of misinformation on its platforms. On WhatsApp, users are encouraged to double-check information that sounds suspicious or inaccurate by sending it to WhatsApp tiplines. People can also follow dedicated fact-checking organizations on WhatsApp Channels to receive verified, accurate, and timely updates. In addition to the fact-checking program, WhatsApp addresses misinformation by limiting forwards and actively constraining virality on the platform.
English (US) ·