Westman Atelier takes over Ace Hotel photobooths to promote new lipsticks

9 months ago 31

On Thursday, Westman Atelier kicked off a month-long activation within several Ace Hotel locations, furthering its consumer-facing endeavors.

Between March 14 and April 15, Westman Atelier will take over Ace Hotel’s popular photobooths at the New York and Brooklyn locations. That will be followed by a photobooth takeover in Palm Springs between April 12-21 to overlap with the Coachella music festival. The photo booth activation is part of a larger campaign promoting the launch of 5-year-old Westman Atelier’s first-ever lipstick, a 10-shade collection called Lip Suede Matte.

“[This brand] was born digitally, so we’re always challenging ourselves to bring the product into real life in a new way. This environment felt like something that you wouldn’t expect but would spark joy in your life,” said Kate Weizman, CMO of Westman Atelier.

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