Weekend Briefing: Why are so many publicly traded brands going private?

Last week, Tod’s announced a deal with L Catterton to take the brand private. This weekend, here’s a look at why going private is an increasingly attractive prospect for brands. Don’t forget to subscribe to the Glossy Podcast for interviews with fashion industry leaders and Week in Review episodes, and the Glossy Beauty Podcast for interviews from the beauty industry. –Danny Parisi, sr. fashion reporter

Some brands are foregoing the public market and going private

Publicly traded brands have it tough. All your financials are on display for the world to see and shareholders hover over your shoulder making sure you’re returning value to them. In the last year, we’ve seen several brands including Birkenstock go public and immediately feel the heat as their stock underperforms and negative press piles up.

So it’s no wonder we’re seeing more brands go private. On Monday, Italian luxury goods brand Tod’s announced it had reached a deal with the LVMH-backed private equity firm L Catterton to take the brand private and delist it from public trading. L Catterton and Tod’s will each buy back the shares leaving the Della Valle family, who founded Tod’s, owning 54% while L Catterton takes 36%.

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