Weekend Briefing: What Nike’s strategy shift means for wholesale

9 months ago 16

Nike pulled away from wholesale three years ago, but it’s currently re-embracing the model as more brands seek out the benefits of selling with a partner. Don’t forget to subscribe to the Glossy Podcast for interviews with fashion industry leaders and Week in Review episodes and the Glossy Beauty Podcast for interviews from the beauty industry. — Danny Parisi, sr. fashion reporter

Wholesale is making a comeback

Compared to its all-in DTC approach from the last few years, Nike struck a decidedly different tone on its earnings last week. On the call, CEO John Donahoe said it was clear the brand “needs to make some important adjustments” in regard to its wholesale partnerships.

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