Last week, the fashion industry saw significant developments, including the closure of The Vampire’s Wife due to challenging economic conditions. This follows the struggles of other U.K. brands including Ted Baker. Meanwhile, Shein is making moves to ensure the success of its London IPO by approaching prominent figures, including former Chancellor Sajid Javid, for help. In addition, fashion events like the Cannes Film Festival have become platforms for political statements amid the Israel-Hamas war.
The Vampire’s Wife brand to shut down
The surprise announcement on Wednesday that The Vampire’s Wife is shutting down highlights the tough economic conditions facing smaller U.K. fashion brands. The upheaval in the wholesale market has dramatically impacted the brand, despite positive direct sales growth.
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