Weekend Briefing: A look at American and European legislation aimed at slowing China’s growth

9 months ago 17

Last week, a number of bills aimed at curtailing the growth of Chinese companies like Shein and TikTok were passed or proposed across the U.S. and Europe, but it’s unclear if those measures will be successful or popular. Don’t forget to subscribe to the Glossy Podcast for interviews with fashion industry leaders and Week in Review episodes, and the Glossy Beauty Podcast for interviews from the beauty industry. –Danny Parisi, sr. fashion reporter

Bills aimed at curbing the influence of Chinese business interests are passing

The global fashion landscape is set to change throughout the next year thanks to several new pieces of legislation being passed in the U.S. and abroad. Many seem specifically aimed at curbing the influence of Chinese companies. The TikTok ban, which passed a vote in the House last week and now heads to the Senate, has been eating up the most headline space. But other potentially momentous pieces of legislation recently passed, as well.

On Thursday, France’s lower house of parliament approved a bill focused on limiting the sales of ultra-fast fashion in France. The bill is primarily targeted at companies like Shein and Temu, which sell ultra-cheap clothing with a heavy environmental and ethical cost. The bill, which was unanimously approved in parliament, would gradually increase fines on products from these brands to up to €10 per item and ban the advertising of ultra-fast fashion products entirely.

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