A recent viral video on
jalebis
has sparked a debate about the fusion of tradition and technology. The debate has been triggered after Anand Group chairman
Anand Mahindra
shared a video on X, formerly Twitter, about jalebis being made using 3D printing technique. In the video, a man is seeing making jalebis with a 3D printer. The printer in the video is connected to a pipe that seems to supply the jalebi batter.
Mahindra shared the video with his 11 million followers on X expressing his not-so impressed feelings with the technique despite being a self-proclaimed "tech buff".
"I’m a tech buff. But I confess that seeing jalebis being made using a 3D printer nozzle left me with mixed feelings. They’re my favourite & seeing the batter squeezed out by hand is, to me, an art form. I guess I’m more old-fashioned than I thought…," he wrote.
Where exactly is the jalebi preparation video of
Soon after Mahindra shared the video, discussions started among netizens over where the eatery exactly is. Initially thought to be an Indian restaurant, the video is actually of a Pakistani food joint. The video has been reportedly shot at ‘Pipal Aur Bata Ki Mashoor Jalebian’ in Faisalabad, Punjab, Pakistan, by tech blogger Nouman Khalid.
For those unfamiliar, jalebi is a popular Indian sweet made by deep-frying a batter of Maida flour (plain or all-purpose flour) into pretzel or circular shapes, which are then soaked in sugar syrup.