Walmart expands its ‘luxury’ beauty assortment

6 months ago 35

On Monday, Walmart welcomed Pretty Smart to its shelves, which it’s positioning as a luxury makeup brand.

Founded by beauty veteran Marissa Shipman, Pretty Smart will exclusively be available in 2,800 Walmart doors across the U.S. and online at walmart.com. The collection features products in the complexion, cheek, eye and lip categories, and every product is priced under $10. Within two feet of shelf space in stores, Walmart will spotlight the products its executives believe will become hero products. All other SKUs will be available online.

In total, the debut collection will have over 100 SKUs, with a majority of products being in the complexion category to ensure a vast complexion shade range.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request