7 months ago
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Fast Retailing, the Japanese apparel company, is largely known to U.S. customers through its biggest brand, Uniqlo. Now, the company is introducing another one of its brands to American customers.
On Monday, Fast Retailing opened its first flagship store in the U.S. for GU, a Uniqlo sister brand with a lower price point and focus on a younger Gen-Z audience. The 10,000-square-foot store is in New York City SoHo, a popular retail hub that’s seen an 84% increase in retail occupancy in the last four years. Its opening comes after a GU pop-up, also in New York City, tested the waters beginning in late 2022. The pop-up is set to remain open until the summer.
Along with the flagship store, GU’s online store will open up to American customers for the first time, as well. GU has over 400 stores in Asia and this is the first one to open in an outside market. In September of last year, Fast Retailing established an NYC-based GU product development office, which has been developing new footwear, bags and accessories exclusively for the U.S. market.
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English (US) ·