Ulta Beauty Strategies: Inside Ulta’s 44-million-member loyalty program

21 hours ago 2

Introducing Ulta Beauty Strategies, Glossy’s new monthly series breaking down the latest strategies of the retailer and its most popular brands.

Ulta Beauty’s industry-leading rewards program helps the retailer reach several of its goals, including directly communicating with consumers, collecting data and driving repeat purchases. It’s also the company’s largest revenue driver.

“Ninety-five percent of every dollar that comes through the company is coming from [Ulta Beauty Rewards] members,” Kelly Mahoney, Ulta Beauty interim CMO and svp of customer and growth marketing, told Glossy. “Our vision is you come into the program and realize value quickly, and then you’re hooked because you love the perks and the benefits.”

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request