Ulta Beauty’s Q3 sales increase led by men’s and unisex fragrance

2 weeks ago 17

“Fragrance was our strongest category, delivering high, single-digit comp growth driven by men’s fragrance, gender-neutral fragrances, and new products, including new fall and holiday gift sets,” Dave Kimbell, CEO of Ulta Beauty, said during the retailer’s third-quarter 2024 earnings call on Thursday.

“Consumer interest in gender-neutral scents is increasing in our assortment, including [those from] Billie Eilish and Noyz,” he said. Meanwhile, “the growth of men’s fragrance was fueled primarily by newness from Armani and YSL and the appeal of established franchises from John Paul Gaultier and Valentino.”

This announcement from Ulta Beauty aligns with fragrance’s massive 2024 growth, including an uptick in interest in fragrance among teen boys. As reported by Glossy, teen boys’ spending on fragrance is up 26% year-over-year. TikTok mentions and Google searches for men’s scents are also up, the latter of which is tracking at around 1.4 million average monthly searches.

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Article From: www.glossy.co

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