7 months ago
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For its first-ever collaboration, U Beauty has partnered with Christina “Tinx” Najjar on a limited-edition shade of its best-selling $68 The Plasma Lip Compound. The lip treatment, which comes in a clear option as well as 12 shades, has become a cult favorite for the brand since it first launched in March 2022. The brand expanded the SKU with its first three tints in June 2023.
Lip products have become increasingly important to both makeup and skin-care businesses, as lip balms, glosses and oils have become status symbols. According to previous Glossy reporting, as of December 2023, 2023 sales of lip treatments were up 58% year-over-year to $207.9 million. At U Beauty, unit sales of the Plasma product have increased 124% in 2024, and dollar sales are up 120%. From 2022 to 2023, unit sales grew 105% year-over-year while dollar sales increased 97%.
“I’ve always felt that the lips are the most neglected body part. … You would spend hundreds of dollars on your eye creams and your face creams, … but you’d just grab any lip gloss or Chapstick,” said U Beauty founder Tina Chen Craig, an influencer herself. “[With the Plasma Lip Compound] I wanted to create a product that would hold in the hydration. We were already doing it for the skin, why couldn’t we do it for the lips?”
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