Domestic e-commerce platform has entered into a strategic partnership with caller ID app
Truecaller
. This collaboration aims to reshape the online shopping experience for consumers and empower independent e-commerce merchants across India. The partnership will enable three lakh
Shiprocket
merchants to streamline their consumers' mobile onboarding to shopping journeys and deliver a frictionless consumer experience.
According to a report by Statista, Mobile commerce in India is projected to reach $46.4 billion in 2023. Mobile shopping is one of the growth drivers for this projection. With this partnership, Shiprocket aims to enable merchants to grow in this burgeoning market by providing a seamless consumer experience. The partnership will unlock numerous benefits, emphasising the commitment to enhancing user experience and enabling e-commerce merchants to do business easily.
How Truecaller will help Shiprocket merchants
Truecaller’s one tap number-based OTP-less verification system will simplify the onboarding process for new sellers on the Shiprocket platform. This will result in faster sign-ups and reduced friction. This system will also help the merchants deliver a swift and secure online checkout experience for shoppers.
This combined with
Shiprocket Checkout
will enable merchants to provide the ultimate ‘one-click’ checkout experience to their consumers which lifts up the sales conversion from 20% to 40%.
Furthermore, to communicate in a trusted, safe and productive manner, the partnership will enable Shiprocket’s merchant ecosystem to leverage Truecaller’s Verified Business Caller ID solution. This will enable merchants to foster a seamless communication experience with their customers, especially for important use cases such as delivery and support
Speaking on the partnership Saahil Goel, Co-founder & CEO, Shiprocketsaid, “Our partnership with Truecaller ensures that speed and convenience are not just promises but a reality that the merchants can deliver to their consumers. Truecaller’s OTP-less verification combined with Shiprocket Checkout solution will enable a seamless experience for the consumers. This will help our merchants further reduce cart abandonment rates and expand their consumer base among the mobile-first audiences. In addition to this, the merchant verification badges will also help build credibility and enable them to communicate with their consumers seamlessly.”
Priyam Bose, Global Head GTM & Developer Products, Truecaller, said, “At Truecaller, our commitment lies in empowering businesses in the realms of customer authentication to communicate in a trusted, safe, and consistent manner with their end consumers. With this key collaboration with Shiprocket, we are streamlining and elevating their merchant’s digital-led operations across the consumer experience lifecycle, from onboarding to checkout to communication through our business suite of products from the Truecaller platform.”
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