NEW YORK (PIX11) -- The craze surrounding Trader Joe's products is back again, this time for their mini insulated tote bags, which dropped on Tuesday. Like their tote bag, these are only available for a limited time.
Trader Joe's dropped its announcement on its Instagram account, and many social media users were already excited to grab its limited-run product.
"I was at Trader Joe's a few hours ago, and they had them," wrote one Instagram user. "I snagged a teal one. The workers were saying that they didn't know they were coming this weekend, so it was like a surprise launch. So cute!"
The insulated mini tote can carry more than a gallon of products. It has a zipper and reinforced handles. The product comes in teal and magenta. A spokesperson for the company told PIX11 News that it is great for chilled six-packs at the beach, at a pool party, or as a reusable lunch bag for everyday use.
"We're always looking for new products we think our customers will enjoy," read a statement from the company.
Like their limited-time tote bags, some have already started selling the new product for $100.
Matthew Euzarraga is a multimedia journalist from El Paso, Texas. He has covered local news and LGBTQIA topics in the New York City Metro area since 2021. He joined the PIX11 Digital team in 2023. You can see more of his work here.
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